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Apple had high hopes for Oct. 28, the kickoff of its final marketing push for the Apple TV+ streaming service debuting Friday, Nov. 1. With the embargo lifting on reviews for its first slate of original shows and a lavish premiere for tentpole series The Morning Show at New York’s Lincoln Center, the day should have served as a coronation for the streaming service.
Instead, November’s other major new streaming service Disney+ ended up winning the day.
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