Disney+ Siphons Apple TV+ Launch Buzz With Mandalorian Trailer

Enthusiasm for new Star Wars series outshines tepid reviews of Apple shows

Apple had high hopes for Oct. 28, the kickoff of its final marketing push for the Apple TV+ streaming service debuting Friday, Nov. 1. With the embargo lifting on reviews for its first slate of original shows and a lavish premiere for tentpole series The Morning Show at New York’s Lincoln Center, the day should have served as a coronation for the streaming service.