In its first in-person upfront week presentation since 2019, Disney wanted marketers to marvel.
On Tuesday afternoon, the House of Mouse presented the breadth and depth of its portfolio at Basketball City, an expansive space on New York’s Pier 36, giving special attention to Disney+—which will be rolling out an ad-supported tier later this year—and its 138 million global subscribers.
“Whether it’s linear, digital or streaming services, including for the first time Disney+, advertising with us means getting to step inside our castle and speak to audiences that are engaged—and they’re engaged because our content actually means something to them,” Disney CEO Bob Chapek said to open the presentation.
The Disney+ portion of the presentation included several Marvel Cinematic Universe projects.
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