Streaming & OTT

Disney+ Shifts All New Original Series Releases From Fridays to Wednesdays

Move follows successful mid-week debut of Marvel original Loki

A still from the Marvel original series Loki
Loki, which debuted last Wednesday, was Disney+'s most-watched original series yet, said Disney CEO Bob Chapek.Marvel Studios
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By Kelsey Sutton

June 16, 2021

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Disney+ wants to own Wednesday viewing. To make it happen, the streamer will begin releasing all of its original series on Wednesdays instead of on Fridays next month.

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Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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