Streaming & OTT

Disney+ Shifts All New Original Series Releases From Fridays to Wednesdays

Move follows successful mid-week debut of Marvel original Loki

A still from the Marvel original series Loki
Loki, which debuted last Wednesday, was Disney+'s most-watched original series yet, said Disney CEO Bob Chapek.Marvel Studios
By Kelsey Sutton

June 16, 2021

Disney+ wants to own Wednesday viewing. To make it happen, the streamer will begin releasing all of its original series on Wednesdays instead of on Fridays next month.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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