Programming & Performance

Disney Sells Out Oscar Ads, Securing More Than $2 Million Per 30-Second Spot

In new format, on-air talent will throw to spots for 3 new movie trailers

Photo of 2021 Oscars promo
Disney secured between $2-$2.2 million per 30-second Oscar spot, on par with last year's haul.AMPAS
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By Jason Lynch

April 22, 2021

The 93rd Oscars will take place two months later than planned, during a pandemic that has seen TV award shows lose more than half their normally robust audiences.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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