Disney Points Live Sports Advertisers to GMA, Freeform, Other ESPN Content

It’s the first media company to share its coronavirus strategy

a disney presentation
“We are here to help execute, strategize and plan for the next two weeks and the next two months," said Disney ad sales chief Rita Ferro. Walt Disney Television/Pawel Kaminski

Late last week, TV found itself in “uncharted territory” as networks began to navigate the ad sales fallout of sports cancellations, as well as other seismic ripples as a result of the growing COVID-19 pandemic.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.