Disney+ Tests Out a Bold Pandemic Experiment With Mulan

The film will be available to view for $30 on the service starting today

Mulan, available to watch for a premium today, will arrive to all Disney+ subscribers for no additional cost on Dec. 4. Disney+

By Kelsey Sutton

September 4, 2020

Mulan, the live-action remake of the 1998 animated Disney classic, arrives on Disney+ today, marking the beginning of an experiment from the company to see how much revenue a major motion picture can rake in through premium video rentals instead of a traditional theatrical release.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.