Disney Pitches Advertisers on Rejuvenating Their Businesses During Upfront Roadshow
Tailored presentations include new ad formats, programming updates and yes, Jimmy Kimmel
Instead of a single livestreamed event, Disney created nine separate upfront roadshow presentations.
Disney
Key insights:
- With no ABC pilot clips to show, Disney devoted more presentation time to spotlighting its ad capabilities.
- The company has begun upfront talks with some clients, though others will operate on a calendar upfront.
There was no Lincoln Center, and no clips from ABC shows to share, but Disney still managed to remotely recreate its annual upfront event for buyers and advertisers. Because of the pandemic, the company opted for a virtual upfront roadshow this year, with tailored agency presentations that were held over the past week and a half.
