Disney Pitches Advertisers on Rejuvenating Their Businesses During Upfront Roadshow

Tailored presentations include new ad formats, programming updates and yes, Jimmy Kimmel

Instead of a single livestreamed event, Disney created nine separate upfront roadshow presentations. Disney

There was no Lincoln Center, and no clips from ABC shows to share, but Disney still managed to remotely recreate its annual upfront event for buyers and advertisers. Because of the pandemic, the company opted for a virtual upfront roadshow this year, with tailored agency presentations that were held over the past week and a half.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.