Disney Kicks Off Upfront Season With Kids Event That Touts Portfolio-Wide Buys

Company says unconventional partnerships help brands reach moms

Many of Disney's shows like DuckTales feature beloved brands and characters with multigenerational appeal. Disney XD

The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.