Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home. Over and over again, they turned to Disney.
Disney saw its global video viewership of its video content increase 74% year over year across all social platforms, and the company recorded a 65% jump in the U.K., Brogane Colclough, head of Disney InsightWorks at The Walt Disney Company, said during Adweek’s virtual Social Media Week London event this week.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in