How Disney Harnessed Interest in Escapism to Connect With Audiences in 2020

The company saw nostalgic content perform well in a challenging year

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As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home. Over and over again, they turned to Disney.

Disney saw its global video viewership of its video content increase 74% year over year across all social platforms, and the company recorded a 65% jump in the U.K., Brogane Colclough, head of Disney InsightWorks at The Walt Disney Company, said during Adweek’s virtual Social Media Week London event this week.



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