Disney is considering positioning itself as a major Olympics sponsor in order to boost its bid for rights to the 2014 and 2016 Olympics.
Amid reports that Disney may become a big-time licensing partner to the International Olympic Committee, the company’s ESPN network said yesterday during a presentation to advertisers that it is very serious about making a bid for the games, according to the New York Post. Disney’s main competitor, Comcast’s NBCU, has aired all Summer Olympics Games since 1988, and every Winter Olympics since 2002.
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