Disney and VideoAmp Team Up for Clean Room Integration

The partnership will help accelerate cross-screen measurement

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Disney advertising’s new partnership is making it easier for marketers using clean rooms.

Top line

On Thursday, the company announced it’s teamed up with VideoAmp in an integration that looks to accelerate cross-screen measurement. This new integration uses Disney’s Audience Graph and Ad Exposure Log Files, as well as VideoAmp’s proprietary TV Viewership footprint, powered by the measurement platform’s clean room capabilities.

Between the lines

Clean rooms allow brands to match their first-party data with media companies’ without revealing identities, providing a privacy-safe attribution solution.

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