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Disney advertising’s new partnership is making it easier for marketers using clean rooms.
On Thursday, the company announced it’s teamed up with VideoAmp in an integration that looks to accelerate cross-screen measurement. This new integration uses Disney’s Audience Graph and Ad Exposure Log Files, as well as VideoAmp’s proprietary TV Viewership footprint, powered by the measurement platform’s clean room capabilities.
Between the lines
Clean rooms allow brands to match their first-party data with media companies’ without revealing identities, providing a privacy-safe attribution solution.