Disney+ and Hulu Among Streamers Increasing TV Advertising During Quarantine

Other top spenders include Amazon Prime Video and Apple TV+

four TVs with Hulu, Netflix, Disney+ and Prime Video logos
Hulu, Disney+ and Netflix all upped their linear TV ad investments from March 15-May 15, but Amazon Prime Video still spent more. Getty Images, Disney+, Hulu, Netflix, Prime Video

Television advertising collapsed in the first quarter of the year as the ongoing Covid-19 pandemic put entire industries and their advertising budgets on pause. But a few categories have continued to be reliable TV advertisers during the crisis, including streaming services. Brands including Hulu, Disney+, Netflix and YouTube have all dialed up their linear TV advertising since the pandemic hit in March.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.