Disney+ and Hulu Among Streamers Increasing TV Advertising During Quarantine

Other top spenders include Amazon Prime Video and Apple TV+

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Television advertising collapsed in the first quarter of the year as the ongoing Covid-19 pandemic put entire industries and their advertising budgets on pause. But a few categories have continued to be reliable TV advertisers during the crisis, including streaming services. Brands including Hulu, Disney+, Netflix and YouTube have all dialed up their linear TV advertising since the pandemic hit in March.

Those services’ investment in TV advertising, measured by the television advertising measurement firm iSpot.TV,



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