Disney+ and Hulu Among Streamers Increasing TV Advertising During Quarantine

Other top spenders include Amazon Prime Video and Apple TV+

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Television advertising collapsed in the first quarter of the year as the ongoing Covid-19 pandemic put entire industries and their advertising budgets on pause. But a few categories have continued to be reliable TV advertisers during the crisis, including streaming services. Brands including Hulu, Disney+, Netflix and YouTube have all dialed up their linear TV advertising since the pandemic hit in March.

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