Discovery’s New President Promises to Ditch Silly Stunts Like ‘Eaten Alive’

Wants growth from inclusive programming, not sensationalism

Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios, had been on the job for just 72 hours as Discovery Channel's new president when he met with reporters this week.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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