Discovery Won’t Limit Number of Discovery+ Marketers For New Streamer

‘We want to accommodate as many advertisers as we can,’ says ad sales chief

Discovery+'s “ad-light” tier will include no more than five minutes of ads per hour. Discovery+

Discovery Inc. finally took the wraps off Discovery+, its new global streaming service, just two weeks ago—and only one month before its Jan. 4 debut. But unlike NBCUniversal’s rival streamer Peacock, Discovery isn’t limiting the number of brands that can participate in the launch of its new platform.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.