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Discovery Inc. finally took the wraps off Discovery+, its new global streaming service, just two weeks ago—and only one month before its Jan. 4 debut. But unlike NBCUniversal’s rival streamer Peacock, Discovery isn’t limiting the number of brands that can participate in the launch of its new platform.
“It’s not a club with a limited number of memberships,” Jon Steinlauf, Discovery’s chief U.S. advertising sales officer, said of Discovery+. “We’re not doing exclusive category advertisers; we want to accommodate as many advertisers as we can.”
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