Discovery Will Try to Capitalize on People’s Sudden Obsession With ‘Making a Murderer’

ID quickly preps special on Steven Avery

As the country's enthusiasm for Netflix's Making a Murderer continues to grow, Investigation Discovery is jumping on the bandwagon, fast-tracking a special on Steven Avery, the man whose case is the focus of the riveting true-crime series.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.