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Three years after it first announced plans to relocate its annual New York upfront presentation for marketers to May’s upfront week, Discovery will finally be joining its colleagues as part of the event.
The company will hold its upfront on Tuesday morning, May 17 at Jazz at Lincoln Center’s Frederick P. Rose Hall.
That was the same location that Discovery planned to hold its first upfront week event at back in 2020—until it was canceled by the pandemic.
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