Discovery, PGA Tour Enter 12-Year, $2 Billion International Media Rights Partnership

Includes international live broadcast rights and branded OTT service

The business will be led by Discovery’s Alex Kaplan, president and general manager of the new Discovery and PGA Tour business. Getty Images

Discovery Communications is the world’s leading purveyor of unscripted content—but it doesn’t just stick to the entertainment programming space. The company is proving its dedication to all kinds of unscripted content by continuing to ramp up its investment in live sports.

@ajkatztv A.J. Katz is the senior editor of Adweek's TVNewser.