Discovery Communications is the world’s leading purveyor of unscripted content—but it doesn’t just stick to the entertainment programming space. The company is proving its dedication to all kinds of unscripted content by continuing to ramp up its investment in live sports.
Today, Discovery announced that it’s entering a 12-year, $2 billion international multi-platform media partnership with the PGA Tour. The partnership includes live international live broadcast rights to professional golf’s top circuit and the creation of a PGA Tour-branded OTT service that will provide on-demand PGA programming for audiences outside of the U.S.
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