Programmatic

TV Networks Are Building Internal Ad Tech as They Dive Deeper Into Streaming

Disney, Discovery and ViacomCBS all have new programmatic solutions

Traditional TV networks are looking more and more like digital-first companies.
Traditional TV networks are looking more and more like digital-first companies. Disney, Discovery, ViacomCBS

By Andrew Blustein

March 10, 2021

First, TV viewers ditched cable for streaming. Then, the ad dollars followed. Now, media companies are rapidly building tech to support and grow the $10 billion-plus connected TV advertising market.

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Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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