Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar.
According to media buyers, the Discovery networks (a collective that includes the flagship channel, as well as TLC, Animal Planet and Investigation Discovery) enjoyed another profitable upfront, booking CPM increases between 6 percent and 8 percent while boosting dollar volume by 5 percent.
Discovery declined to comment on its upfront negotiations.
While the cornerstone Discovery networks did a lot of the heavy lifting, ID also has been much in demand.