Discovery Channel’s Shark Week Takes a Marketing Bite With New Partners

Plus, a sneak peek at HBO’s House of the Dragon

In its first year under the Warner Bros. Discovery umbrella, Discovery’s Shark Week is diving into the deep end with a host of new marketing partners.

The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate in the annual shark celebration, taking place July 24 through July 31.

The summer event returns for its 34th year on Sunday, with Dwayne “The Rock” Johnson kicking things off as its first master of ceremonies.

As part of Warner Bros.

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