The Discovery Channel today released its lineup of sponsors for Shark Week 2020—the network’s 32nd annual summertime tradition.
New sponsors include Burger King, Cooper Tire, Gorilla Glue, Heineken 0.0, Home Depot, Jeep, Modelo and Nationwide. Geico will be returning as a sponsor for the weeklong event.
The brands have a combination of traditional TV spots and integrated content like on-air vignettes, in-program messaging and digital extensions on Discovery Go, as well as social media collaborations.
“Every year, we see high demand for Shark