Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders

David Zaslav, counting 18 million streaming subscribers, eyes mid-2022 close on WarnerMedia merger

As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won’t be a lot of love for the measurement firm Nielsen at the newly combined company.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in