New Discovery Ad Offering Unifies Audiences Across Linear and Digital Platforms

OneGraph, two years in the making, will debut in the upfront

With OneGraph, advertisers can target audience segments across Discovery's portfolio on shows like TLC's 90 Day Fiancé: The Other Way. TLC

In recent years, Discovery has given advertisers audience targeting capabilities on linear through its Discovery Engage advanced advertising offering. Now the company has created a new product that will extend that targeting into digital platforms.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.