Discounted Annual Subscriptions Give Streamers a Leg Up in Crowded Space

Services roll out extended plans to lock customers in for longer

When NBCUniversal’s streaming service Peacock debuted nationally this month, its most-advertised price point was the tier executives thought would be most appealing to consumers during the pandemic: free.

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This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.