When NBCUniversal’s streaming service Peacock debuted nationally this month, its most-advertised price point was the tier executives thought would be most appealing to consumers during the pandemic: free.
But for users who wanted to lock in a year’s worth of Peacock Premium—which offers additional content beyond the free version—the service offered a 40% discount on an annual payment for Peacock’s ad-supported and ad-free tiers, hoping to entice consumers to commit early to a better deal than the post-launch sticker prices.

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