Programming & Performance

DirecTV Taps Amy Leifer as First Ad Sales Chief

She previously held leadership roles at Xandr and WarnerMedia

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Amy Leifer's new role is part of DirecTV's return to focusing on video.DirecTV
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By Mollie Cahillane

April 1, 2022

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DirecTV has named Amy Leifer its chief advertising sales officer in a newly-created role, leading ad sales solutions across DirecTV and DirecTV Stream.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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