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DirecTV may elect to punt on its exclusive rights to NFL Sunday Ticket.
Speaking to investors at a Deutsche Bank media conference in Palm Beach, Fla., DirecTV chief financial officer Patrick Doyle said the satellite operator would be averse to paying a significantly higher rate for the NFL games package. DirecTV’s current four-year deal costs it $1 billion per season.
“For us, there’s a point where we’re certainly willing to renew and at some increase that’s reasonable, that we can absorb and continue to pass on to the customer,” Doyle said.
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