DirecTV Gets Retrans Blowback

Will the satellite service cave?

It may have seemed like a good PR move, but DirecTV’s decision to set up a website to take its case in its carriage dispute with Fox Networks directly to the people has blown up in its face.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in