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DirecTV and youth sports partnership platform LeagueSide have teamed up with Olympic gold medalist and pro soccer player Sydney Leroux to help grow sponsorships for young athletes across the U.S.
In the campaign, Leroux goes undercover with a beard, hat and fake curls as a new skills coach of a girls’ soccer team. As she peppers the players with sexist comments, many of which she’s experienced herself as a professional athlete, the girls quickly grow tired of the insults and advocate for themselves, prompting Leroux to reveal her disguise.
Leroux
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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