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Hulu has hired Scott Donaton away from Digitas to be its new head of creative.
Donaton, who had been chief content and creative officer for Digitas, will oversee the creative teams that focus on making compelling stories about Hulu’s brand, product offering and content, including campaigns, video and in-product assets.
He’ll also take the lead on creating new advertising opportunities for Hulu brand partners, including custom content. Donaton starts his new post Dec. 9, reporting to Hulu CMO Kelly Campbell and working with Peter Naylor, senior vice president and head of advertising sales.
“Scott Donaton is a visionary whose experience bringing together creative and content practices, coupled with his background in media, makes him the ideal executive for this strategic role at Hulu,” said Campbell in a statement.
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