Voice

Digital Video Is Going the Way of Cable TV as Marketers Sacrifice Quality for Views

None of these shows have been designed with the viewer in mind

A computer shining light with a stack of video tapes next to it.
Unlike cable during its evolution, web video often seems frozen in adolescence.Getty Images
Headshot of Edgar Hernandez
By Edgar Hernandez

October 25, 2019

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There’s more original web video content being produced than ever before. The audiences are huge, and the quality is better than ever. So why does it sometimes feel like the medium is nowhere on its quest to capture legitimate TV ad spend?

Headshot of Edgar Hernandez

Edgar Hernandez

Edgar Hernandez is the chief revenue officer at Complex.

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