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BabyCenter provides pregnancy and parenting resources to more than 49 million parents each month. And it’s continuing to expand into new technologies.
Last year, BabyCenter launched the first Amazon Alexa voice skill for expectant parents called “My Pregnancy.” Today the company, which is a part of the Johnson & Johnson family, is announcing its own channel on the Roku platform.
Viewers with Roku devices or connected TVs can access more than 200 videos from BabyCenter that cover topics including fetal development (in 3-D animations) pregnancy symptoms, childbirth and newborn care.
In the United States, 8 in 10 new or expectant mothers use BabyCenter each month, so the company hopes to reach more parents where they are already consuming streaming content.
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