Convergent TV

Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018

The World Cup is killing it

Headshot of Sam Thielman
By Sam Thielman

June 16, 2014

Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent. But there's been one significant change: national TV advertising is now smaller than digital media advertising.

Headshot of Sam Thielman

Sam Thielman

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