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For the first time, digital ad sales will account for more than half of global ad sales at $306 billion, according to a new Magna report forecasting ad spend.
While digital ad sales continued to grow by double digits, it might level off soon, as the industry has seen an overall decrease in ad spend over the last four years.
In all, ad spend grew this year in 62 of the 70 countries Magna studied, including by 5% in the U.S.,
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