Digital Ad Sales Increase, but Show Signs of Leveling Off

More investments were made in digital on a global scale this year

Different charts in front of six people at desks
Digital ad sales increased this year, according to a new ad forecast. Getty Images

For the first time, digital ad sales will account for more than half of global ad sales at $306 billion, according to a new Magna report forecasting ad spend.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.