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Digital Ad Sales Increase, but Show Signs of Leveling Off

More investments were made in digital on a global scale this year

Different charts in front of six people at desks
Digital ad sales increased this year, according to a new ad forecast.Getty Images
sara.jerde
By Sara Jerde

For the first time, digital ad sales will account for more than half of global ad sales at $306 billion, according to a new Magna report forecasting ad spend.

While digital ad sales continued to grow by double digits, it might level off soon, as the industry has seen an overall decrease in ad spend over the last four years.

In all, ad spend grew this year in 62 of the 70 countries Magna studied, including by 5% in the U.S.,

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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