Convergent TV

Didn't Catch NYC's Gilmore Girls Coffee Shop Pop-up? Here's What You Missed

Netflix turned 200 real-world locations into Luke's Diner

Headshot of Sami Main
By Sami Main

October 5, 2016

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

This morning, dutiful fans lined up around 200 local coffee shops, all in the name of Gilmore Girls.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Sami Main

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Recommended articles
Related Articles
Convergent TV

60% of Hulu Viewers Binge Watch. Here’s Why That Matters for Marketersicon-image

By Sami Main

Convergent TV

Animal Planet Is Teaming Up With The Dodo for a Heartwarming New TV Showicon-image

By Sami Main

Convergent TV

What Marketers Should Know Before Creating Memes, GIFs and Short-Form Contenticon-image

By Sami Main

Convergent TV

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018icon-image

By Sami Main

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

Are You Advertising With Integrity?

By Connatix

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

In Economic Uncertainty, Don’t Slash Ad Spend, Slash Ad Waste

By Michael Parkes, President, VideoAmp

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN