Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases

Disney says its portfolio has double-digit CPM gains across all dayparts

ABC saw more buyer interest in American Idol in this upfront compared to 2017's market. Eric McCandless / ABC

What do you do if you’re a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin?

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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