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The just-concluded upfront market was stronger than expected, but the national TV market was relatively flat year over year in the second quarter, according to new data from Standard Media Index.
In the findings from SMI, which tracks 70 percent of national ad spending from global and independent agencies, the national TV market saw a 0.8 percent decrease in spending overall. Cable networks were down 4 percent, while broadcast networks were up 4 percent, a shift largely due to the final three NCAA men’s basketball tournament games moving from Turner in 2016 to CBS this year.