Programming & Performance

Daytime TV Usage Soars Among At-Home Workers and Students

Altered viewing patterns during Covid-19 present new reality for advertisers

In October, professionals spent an average of two hours and 10 minutes more using the TV in the daytime than they did a year ago.Getty Images
By Kelsey Sutton

December 1, 2020

As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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