Daytime TV Usage Soars Among At-Home Workers and Students

Altered viewing patterns during Covid-19 present new reality for advertisers

In October, professionals spent an average of two hours and 10 minutes more using the TV in the daytime than they did a year ago. Getty Images

As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.