Dave Bautista Takes Streaming Literally to Promote the Disney Bundle

Pun-packed campaign around 'The Streamer' looks to woo new customers

Dave Bautista is living the stream for Disney.

In a new campaign casting off today, Bautista stars as The Streamer, a spokesperson for the $13.99-per-month Disney Bundle that includes access to Disney+, Hulu and ESPN+. The outdoorsy Streamer character spends his days and nights on an idyllic lazy river—or lazy stream, rather—canoeing, sitting around the campfire and watching program after program across the three services.

It’s the “one stream that has every kind of stream you could ever want to stream,” Bautista says in one of the spots rolling out today.

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