Using Data to Build an Effective Connected TV Strategy

CTV helps brands reach new audiences and guide them through the funnel

The use of connected TV (CTV) has exploded in the past couple of years. In fact, U.S. upfront CTV ad spending will surpass $4 billion in 2021 alone, which translates into a 50% uptick year-over-year. According to recent projections, this will increase to $6 billion next year. Brands are eager to get in on the action with this trend in full swing, but not just with the usual 15- and 30-second spots.