The CW’s Chief Doesn’t Care When or Where Audiences Watch His Shows

Mark Pedowitz reexamines network's streaming strategy

Most network heads are pulling their hair out over the decline of linear ratings, but not The CW president Mark Pedowitz. He doesn't care when or how audiences watch his network's content, as long as they do watch.

"The CW has always been: great, watch us on linear, watch us on live plus same day, but just watch us. Our point of view is, if you missed it, come see it on , come see it on DVR, come see it on digital.

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