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After a sluggish start, this year's upfront season is finally in full swing, with The CW becoming the first broadcast network to wrap its upfront sales.
By this time last year, all five broadcast networks had finished their upfront negotiations. But with so much data for buyers to sift through this year, momentum didn't pick up until a week and a half ago, as Fox began writing upfront business.
However, the slight delay turned out to be a boon for The CW, which notched CPM increases of more than 4 percent (2014's increase was a bit under 4 percent), while sales volume was up between 12 and 15 percent (last year's was down slightly), according to a network source.
Despite talk of advertising dollars moving from television to digital this upfront, the network saw considerable interest on the television side, landing 30 new TV advertisers, particularly in the financial services, automotive and retailer categories.
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