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Crown Media Family Networks—which includes Hallmark Channel—is the latest company to tap iSpot.tv as its newest ad-measurement partner. But unlike several of its peers, Crown Media isn’t looking for alternative currencies to Nielsen.
Top line
The deal will allow iSpot to measure creative performance across Crown Media cable networks Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama.
Between the lines
“Leveraging iSpot provides powerful insight by allowing us to home in on the real-time performance of ads on our networks,” said Ed Georger, evp of ad sales and digital media at Crown Media, in a statement.
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