Cricket Wireless Will Take Over an Entire Adult Swim Commercial Pod Tonight

Turner's 'Beyond the :30' platform kicks off during Family Guy

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Something will be missing from tonight's 11:30 p.m. episode of Family Guy on Adult Swim: multiple advertisers.

Instead, the show's commercial pod will be sponsored by a single brand, Cricket Wireless, as part of Turner's new "Beyond the :30" sponsorship platform, which launches tonight. As the launch partner, Cricket will occupy the entire two-minute, 30-second commercial pod, which will feature the brand in a combination of ads, branded content and other integrations. 

That will be the only commercial pod that runs during the Family Guy episode; a second pod, which airs after program's completion, is not included in the partnership. 

The platform debuts during tonight's 11:30 p.m.



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