Crazy Rich Asians Thrust Constance Wu Into the Spotlight, and She Knows Just What to Do With It

From speaking her mind to turning down endorsement deals, handling fame her way

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Constance Wu certainly has every reason to celebrate right now. Her August romantic comedy, Crazy Rich Asians—Hollywood’s first major studio film in 25 years with a majority Asian-American and Asian cast—has become a smash hit, grossing more than $165 million domestically, with a sequel already in the works. But while Wu, 36, is thrilled about the movie’s success, she wants to make sure that Hollywood continues to address its considerable lack of Asian-American representation on both sides of the camera, and not think that one hit movie makes up for decades of neglect.

“It’s like how sometimes I will be like, ‘All right, I’ve cleaned my kitchen.



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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.