Crash and Burn: ABC’s 'Pan Am' Is Another Downer

Three weeks into the new season, dramas are flailing

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


Heading into the third week of the 2011-12 TV season, the new crop of broadcast dramas appears to be dying on the vine.

Programs that got off to a healthy start during premiere week wilted the second time around, and shows that stumbled at the gate did even worse in their return dates. Most recently, the promising Pan Am on Sunday night plummeted 28 percent from its debut deliveries, averaging 7.75 million viewers in ABC’s 10 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in