As the line between digital and linear programming blurs, Crackle doesn't want to be seen just as a brand's online ad option. It also doesn't want to be just another video site.
"We have a giant garbage can called YouTube for all that user-generated content," joked Crackle's No. 1 star Jerry Seinfeld at the Sony network's first upfront presentation Tuesday in New York.
Ditching the digital-centric NewFronts, Crackle presented a slate of original programming backed by guarantees of reliable measurement.
"What it's really about is reaching new desirable audiences," Crackle's general manager and evp Eric Berger said.