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Crackle Plus—the company behind free, ad-supported streaming services like Crackle and Popcornflix—will be selling U.S. advertising inventory for streaming media platform Plex in the direct ad sales market.
Top line
The expanded deal will allow Crackle Plus, which is owned by Chicken Soup for the Soul Entertainment, to market Plex’s advertising inventory to marketers and consumer brands across the U.S., just in time for the NewFronts.
Between the lines
Plex and Crackle Plus first began working together last May, which led to the rollout of a Popcornflix video on demand offering on Plex in November, and the first U.S.
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